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In Dubious Battle

In dubious battle

Available september

Set in California apple country in the 1930s, nine hundred migratory workers rise up in a labor strike against the landowners to protest unfair wages and working conditions. The situation becomes more dangerous as the strike wears on and conflict grows between the apple pickers and the local growers’ association, turning into an all-out battle.

Selling Points

  • Stellar ensemble cast also includes Analeigh Tipton, Ashley Greene, Zach Braff, John Savage, and Sam Shepard

  • Based on the classic novel by Pulitzer Prize Winner, John Steinbeck (Of Mice and Men, The Grapes of Wrath)

  • Directed by James Franco with a screenplay from Matt Rager who also adapted the Franco films As I Lay Dying and The Sound and the Fury, both based on William Faulkner novels



Marketing Plan


  • Release on minimum of 10 theatres in the top 20 DMAs. 

  • Target markets include Los Angeles and NYC to activate national publicity 


  • National press tour (TV, Online, Print) supported by Chad Michael Murray, Francesca Eastwood and Luke Wilson

  • Clip debuts on top tier sites

  • Trailer / Poster premiere


Social Media

  • Leverage the cast members huge social media following:

    • Selena Gomez: 40M Twitter, 59M Facebook, 68M Instagram

    • James Franco: 3.2M Twitter, 8.8M Facebook, 5M Instagram

    • Bryan Cranston: 1.9M Twitter, 2.6M Facebook

    • Josh Hutcherson: 3M Twitter, 8M Facebook


  • National advertising campaign across print, digital, and social media

View In Dubious Battle on IMDb