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The Program

The Program

Available April 19

From Academy Award® nominated director Stephen Frears (The Queen, Philomena) comes the true story of the meteoric rise and fall of Lance Armstrong, one of the most celebrated and controversial men in recent history. When sports journalist David Walsh becomes convinced that Armstrong's performances during the Tour de France victories are fueled by banned substances, he starts hunting for evidence that will expose Armstrong.

Selling Points

  • From Academy Award® nominated director Stephen Frears (The Queen, Philomena)

  • Produced by Tim Bevan and Eric Fellner for Working Title Films (The Theory Of Everything, Everest, Tinker Tailor Soldier Spy) with a screenplay by John Hodge (Trainspotting)

  • Inspired by the award winning book Seven Deadly Sins: My Pursuit of Lance Armstrong by David Walsh, and featuring a stellar cast including Ben Foster, Chris O'Dowd, Guillaume Canet (Tell No One) and Jesse Plemons

  • The Program is a true story that plays like a tense and suspenseful thriller


Director: 

  • Stephen Frears

Producer:

  • Tim Bevan, Eric Fellner

Genre

  • Drama, Biography

 

Starring:


View The Program on IMDb

View The Program website


Marketing Plan

Theatrical

  • The Program will be released in a minimum of 10 theaters in the top 20 DMA’s including New York and Los Angeles in Winter 2016

Social Media

Other

  • Lots of festival press out of Toronto including Ben Foster's admission that he took performing enhancement drugs to prepare for the role that was picked up by all media

 

PR

  • Mix of print, broadcast and digital PR

  • Poster/trailer premiere

  • 4-6 clips debut in the 3 weeks leading up to release

  • Reviews in weekly and daily publications

Talent Engagement

  • National press tour (TV, Online, Print) supported by Ben Foster, Chris O'Dowd and David Walsh


Extras

Special Features

  • 3 featurettes 

  • Stephen Frears (Director) soundbites

  • Tracey Seaward (Producer) soundbites

  • Tim Bevan (Producer) soundbites

  • David Walsh (Journalist – writer of “Seven Deadly Sins”) soundbites

  • John Hodge (Writer – screenplay) soundbites

  • Danny Cohen (DoP) soundbites

  • David Millar (Professional cyclist) soundbites

  • Ben Foster (Lance Armstrong) soundbites

  • Chris O’Dowd (David Walsh) soundbites

  • Guillaume Canet (Dr. Michele Ferrari)

  • Jesse Plemons (Floyd Landis) soundbites

  • Lee Pace (Bill Stapleton) soundbites

  • Denis Ménochet (Johan Bruyneel) soundbites