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Dr. Cabbie

Dr. Cabbie

When an Indian doctor immigrates to Canada in the hope of starting a new life, bureaucracy confines him to life as a taxi driver.  Unable to suppress his desire to practice medicine, he begins illegally treating patients from his cab that takes him on a journey he never expected.

Available February 2

Selling Points

  • Features Kunal Nayyar, one of the stars from The Big Bang Theory, which continues to reign as TV’s highest rated sitcom since Friends signed off in 2004 

  • Produced by Salman Khan, ranked 7th in Forbes's first global list of highest-paid actors in the world and who CNN describes as one of the world's biggest stars with a significant following in Asia and the Indian diaspora worldwide

  • Significant support from production partner Eros International, a leading player in South Asian cinema with over 26.5 million users via their Eros Now platform

Director: 

  • Jean-Francois Pouliot, Manu Chopra, Ron Kennell

Producer:

  • Pauline Dhillon, Salman Khan, André Rouleau, Ajay Virmani

Genre

  • Comedy

 

Starring:

View Dr. Cabbie on IMDb

Marketing Plan

Social Media

  • Talent and influencer tweets tagging account and the launch date

  • Exclusive bonus material for account social channels

  • Promoted posts will be used to target specific audiences on Facebook and Twitter and will feature custom account tagged artwork

  • Launch a “dubsmash” social campaign that features funny lines from the movie to be put on Dubsmash.  Have Lilly Singh or Kunal Nayyar record a video and invite other fans to do so

  • Cut video content specifically for placement on Eros Now’s YouTube/social pages targeting South Asian audiences

  • Work with promotional partners to craft a social media contest that can live via the partners platform and ultimately drive transactions for the film 

Consumer Advertising

  • Create custom video content for a focused ad video campaign targeting fans of comedy and the South Asian demographic. The video content would be engaging and appealing with the hopes that it would turn viral and create a PR spin making a bigger impact and reach to our global audience

  • The video would be promoted through paid social and influencers 

Promotional Partnerships

  • Explore partnership opportunities with companies such as Uber, Hailo, Easy Taxi, mytaxi, goCatch, taxi.eu, Kabbee, Curb, or Gett that consolidate multiple cab companies. Focus on Apps and hubs for multiple companies in multiple regions

  • Engage packaged food brands such as Deep Foods or Indian Life that do not necessarily tie in thematically to the title, but that resonate well with the South Asian community; popular brands among the targeted demographic for the film

  • Engage additional brand partners associated with Salman Khan to be tied into cross-promotional initiatives including Thums Up (brand of cola in India), Yatra.com (travel website - Salman Khan is brand ambassador / shareholder), Suzuki motorcycles

    • TRIP BACK HOME photo contest - Contestants will post photos on social of what they miss the most about home (i.e. food, landmark, family, etc.).  Get Yatra.com (one of Salman Khan’s associated brands) to sponsor/host

  • Leverage the existing supporters to act as a platform for brand partners to display messaging in conjunction with release date messaging

 

PR

  • Position Dr. Cabbie as an entertaining fish-out-of-water comedy that also presents immigration issues with levity and humor  

  • Publicity efforts will target VOD press reviews, clip exclusives, asset placement, talent / filmmaker interviews and editorial features across print and print online media

  • Major outreach to print and online media to secure mid-lead and short-lead interview opportunities

  • Leverage the popularity and influence of producer Salman Khan and star Kunal Nayyar to effectively target the South Asian and comedy communities in different territories

Talent Engagement

  • Vinay Virmani, Kunal Nayyar, Salman Khan, Adrienne Palicki 

On Platform

  • Callouts and thank you videos from Salman Khan, Kunal Nayyar and others

  • EPK content from talent Salman Khan, Kunal Nayyar, and Adrienne Palicki for barkers

  • Obtain fun / hilarious video footage from talent who can talk about their experience coming to the West (Kunal Nayyar and his first job) or Vinay Vermani’s perspective (about creating content that appeals to this audience) for barkers

  • Account tagging on celebrity social channels

  • In person / skype Intros at select WOM screenings or with accounts

Grassroots

  • WOM screenings with South Asian communities in select territories

  • Discount codes to cab companies and other partners